If you're familar with the term "reinforcement," it was the work of B.F. Skinner that presented this theory to the world. Without the servitude or service of B.F. Skinner, a pioneer in the field of Applied Behavior Analysis, we would not have the insight and responses to so many basic human problems that we face today. We encourage everyone to give whether you're a BCBA, RBT, or just plain human the plan is to give to get healthy.